For some time you have been selling your cake on retail. The business has become boring and you feel you should try something new. There are many things to try in business but you still you have not used all your fire in the cake business. You have not fought a bigger war in cake selling then staring a wholesale cake business is something you need to give a thought. Wholesale cake business is a different business but the basics remain. How do you open a wholesale cake business?
Decide on what you want to offer
Every business provides a solution of some kind. It could be a service or product. Most times, the product could be something that actually already exists. Whatever you want to sell to your product should be the version of the service you wish to provide. For wholesale cakes it is not different, it could be a change in recipe, could be the size of cakes, could the variants represented by different cake flavours. Whatever it is, sell something.
2. Designate the production area
Increasing profit margins is also increased by creating whatever you are creating yourself. For a wholesale cakes business, I would advise you have a bakery of your own. This is probably something you already know. Having your own space for productions means you actually get to try new things in your recipe; creativity-friendly. You also get to try the product yourself. In the case, a client complains about the product, you know what to fix. Quite convenient! Having your own production space is cheap.
3. Secure permit for your wholesale cake business
Any business in any country requires permission of operation. I would expect the same for my wholesale cake business. Legally binding documents like business certificate, a certificate from foods and health inspection bodies, not forgetting a tax certificate are enough supporting documents to run a business without the fear of interruptions by authorities. That is not enough; having the documents on your walls means customers can see them. They are a way of proving legitimacy.
4. Prepare ingredients and equipment for use
Unlike in retail where your focus could be on actually buying from a wholesaler, a wholesale cake business means a production area, ingredients and equipment for production. Most of the things for use will come from you, not forgetting the packaging equipment. A lot of care needs to be on ingredients to ensure your production team does not use stale and out of date and harmful ingredients; this could put you and business in trouble. Ensuring you use the right material to win customers due to fresh product production.
5. Decide on Packaging
Most times when people get into shopping areas, across a range the attraction point is the packaging. You might need some creativity in this, or the need to go out on seminars on the packaging. To ensure the product not only attracts people but also those not interested is important. Your packaging is a good way of distinguishing your wholesale cakes from others in the marketing. Besides, packaging makes products credible and genuine to users.
6. Come up with selling the policy.
Being a wholesaler, people will come up with the idea of wanting to sell your products. There needs to be a number of things to talk about how they will sell your products. Some retailers might remove your labels from the product when you actually put them there for a reason, if they are doing this, you should agree to use your receipt books so that your name and contacts still appears on the repackaged products.
7. Talk to the potential markets
Before your product gets to the market, you need to have a market to start you. Something like a preorder, this is important before actually anything starts. Talk about your product and let the clients agree on it. Make follow-ups so that on production, the products have shelves to land on. Samples for tasting are a good icebreaker; you might get immediate from a retailer before you know it. Exchange contacts for future purposes and follow-ups.
The above should be able to allow you to start you wholesale cake business.